The Benefits of Hiring an Amazon Seller Central Consultant for FBA Management

3. Why Sellers Should Consider Hiring a Consultant for FBA Management?

Reducing Time and Effort

Running an FBA business is incredibly time-consuming. The day-to-day management, whether responding to customer complaints or ensuring stock is ordered effectively, can be overwhelming and prevent sellers from focusing on strategic growth. By engaging a consultant, most of this work is removed, giving you the freedom to concentrate on strategic growth and brand development.

Staying Updated on Amazon Policies and Guidelines 

Amazon updates its policies frequently, and staying on top of these changes can be overwhelming. However, missing any of these updates can lead to penalties or suspensions. This is where a consultant’s role becomes crucial. They are always aware of these changes and will ensure your business stays compliant and operational, giving you a sense of security and compliance.

Maximising Profitability

This is one of the primary reasons sellers hire an Amazon Seller Central consultant. Their job is to analyze your business and find areas where you can save money and increase profits. Whether it’s by optimizing PPC campaigns, adjusting prices, or managing fees, their primary focus is improving your bottom line, empowering you to make more informed and profitable business decisions. This not only increases your profitability but also provides you with a competitive edge in the Amazon marketplace.

4. Real Industry Data: The Impact of Hiring an Amazon Seller Central Consultants

Amazon Marketplace Data

According to a report by Marketplace Pulse (2023), sellers who work with consultants or agencies see a significant boost in their revenue. On average, sellers working with consultants grew 30% faster than those who did not seek external help. This data underscores the value of hiring a consultant for FBA management.

Case Study 1

Case Study Name: Doubling Success in the Home & Kitchen Category: A Strategic PPC Transformation

Brand Overview:

Our client, a key player in the Home & Kitchen category on Amazon, is eager to scale up their business. They recognize their untapped sales potential and are keen to maximize their Pay-Per-Click (PPC) campaign efficiency. As competition in the category grows, they are looking for a partner to help them achieve their growth goals while reducing advertising costs. This is where our Ecom Selle’s Support team can provide the necessary expertise.

Challenge:

Challenges the client was facing:

– Inconsistent Sales Growth: There is a pressing need to better utilize the sound base the client has, as the total sales and orders could be significantly improved.

– Stagnant PPC Sales: PPC sales were not growing in line with total sales, thereby restricting the total ROI from advertising. To address this, the client could consider refining their keyword targeting, improving ad copy, or increasing their ad spending to stimulate growth in PPC sales.

Approach:

To address these issues, we developed a comprehensive strategy focused on three main areas:

1.PPC Campaign Optimization: Our team’s detailed audit of the client’s PPC account led to the identification of underperforming keywords, improved targeting strategies, and campaign restructuring. By utilizing negative keywords, we were able to filter out irrelevant traffic and allocate the budget more effectively to high-converting terms, thereby enhancing the client’s ROI.

2.Data-driven decision-making: We leveraged cutting-edge analytics tools to track real-time data and make intelligent decisions. This allowed us to make regular adjustments to bids, refine keyword selections, and run seasonal ad strategies, ensuring that the client was always at the forefront of their category.

Achievement:

The results were a dramatic improvement across the board:

– Total Sales: Increased from $153,116.75 to $329,944.50, more than doubling the client’s sales.

– Total Orders: Jumped from 1,397 to 3,392, reflecting a significant boost in customer acquisition.

– PPC Sales: Grew from $71,528.15 to $179,762.37, demonstrating the effectiveness of our campaign restructuring.

– ACoS: Reduced from 26.72% to 18.09%, indicating a much leaner and more cost-effective advertising strategy.

This success story highlights how strategic PPC optimization and a data-centric approach can unlock exponential growth for brands in competitive categories like Home & Kitchen.

Case Study 2

Case Study Name: Beauty and Personal Care: Revamping Pay-Per-Click Advertising to Increase Revenue and Decrease Spend.

Brand Overview:  

One of the most competitive categories on Amazon is Beauty and Personal Care. There are a lot of subcategories that make the competition tough, which leads to price wars and rising PPC costs. Our client, a company in this category, wanted to increase their PPC sales and lower their ACoS to make more money and be seen more. 

Challenge:  

The hardest part was figuring out how to increase PPC sales and product exposure.

– How to lower ACoS when there is a lot of competition and the cost of ads is going up. 

Actions:

We began with a comprehensive review of the client’s account and products, offering suggestions for improvement across all areas. Our approach included:

• Product Optimization: We optimized all the listings to improve relevance and appeal.

• Keyword Targeting: We focused on the highest-converting keywords in PPC campaigns, while continuously adding negative keywords to filter out non-converting traffic.

• Ad Spend Management: We strategically increased the ad budget, ensuring it was allocated to the best-performing campaigns and keywords.

Benefits:

This approach not only boosted PPC sales and gradually lowered ACoS, but also improved the organic rankings of five of the client’s best-selling products.

Results:

By starting with thorough keyword research and product optimization, followed by effective PPC management, we got outstanding results:

– Total Sales: We have achieved the highest quarterly sales of $1,21,572.14 which is almost triple of last quarter and top among the client’s last three years on Amazon.

– PPC Sales: Over the quarter, total PPC sales reached $78,328.57 which is the highest in the client’s last three years on Amazon.

– ACoS Reduction: ACoS decreased from 69.37% to 30.46%.

– Spending Efficiency: We increased the advertising budget by 33% while delivering a substantial increase in PPC product sales.

This case demonstrates how a strategic and data-driven approach to PPC can significantly enhance performance in the competitive Beauty and Personal Care category.