Driving Exponential Growth: A Case Study in Car & Motorbike Category with Ecom Seller’s Support.

Category:-

Car & Motorbike Accessories

Brand Overview:-

Our client operates in the competitive Car & Motorbike category, offering a range of products catering to automobile enthusiasts and everyday vehicle owners. With a strong product portfolio, they approached Ecom Seller’s Support to help them achieve exponential growth in sales, optimize their advertising spend, and establish themselves as a leading brand in their niche.

Challenge:-

The client faced significant challenges that hindered their growth potential:

-> Inconsistent Sales Growth: Despite having quality products, total sales and unit orders were not scaling as expected.

-> High Advertising Cost of Sales (ACoS): PPC campaigns were consuming a substantial portion of revenue, impacting overall profitability.

-> Limited PPC Performance: PPC sales were not growing in proportion to the total sales, restricting the ROI from advertising efforts.

Approach:-

To address these issues, we developed a comprehensive strategy focused on three main areas:

Our team at Ecom Seller’s Support implemented a multi-faceted strategy to overcome these challenges:

-> PPC Campaign Optimization:

• Conducted a thorough audit of the client’s existing PPC campaigns to identify underperforming keywords and ad groups.
• Reallocated the budget to focus on high-converting keywords with lower competition.
• Implemented negative keywords to eliminate irrelevant clicks and improve overall campaign efficiency.
• Launched dynamic campaigns with targeted ad placements to increase visibility and engagement.

-> Enhanced Listing Optimization:

• Revamped product listings with optimized titles, bullet points, and descriptions to align with top-performing keywords.
• Integrated high-quality images, including lifestyle visuals, to demonstrate product usage in real-life scenarios.
• Added A+ Content to provide detailed product information, boosting buyer confidence.

-> Seasonal Promotions and Deals:

• Ran time-sensitive campaigns like Lightning Deals and Coupons to create urgency and drive conversions.
• Capitalized on peak shopping seasons by tailoring ad strategies to seasonal demand.

-> Data-Driven Decisions:

• Utilized advanced analytics tools to monitor campaign performance and make real-time adjustments.
• Leveraged data insights to refine bidding strategies and identify new growth opportunities.

Achievement:-

Our tailored approach delivered remarkable results within a year:

-> Total Sales:

• Increased from ₹3,54,25,724.00 to ₹10,43,51,048.00, showcasing a 194% growth in revenue.

-> Total Unit Orders:

• Jumped from 14,862 to 55,444, reflecting a substantial boost in customer acquisition.

-> PPC Sales:

• Grew from ₹16,630,683.45 to ₹65,056,277.35, demonstrating the effectiveness of our advertising strategy.

-> ACoS:

• Reduced from 20.96% to 10.46%, indicating a more efficient and cost-effective PPC campaign.