Category:-

Home & Kitchen

Brand Overview:-

Our client, a key player in the Home & Kitchen category on Amazon, is eager to scale up their business. They recognize their untapped sales potential and are keen to maximize their Pay-Per-Click (PPC) campaign efficiency. As competition in the category grows, they are looking for a partner to help them achieve their growth goals while reducing advertising costs. This is where our Ecom Selle’s Support team can provide the necessary expertise.

Challenge:-

Challenges the client was facing:

– Inconsistent Sales Growth: There is a pressing need to better utilize the sound base the client has, as the total sales and orders could be significantly improved.

– Stagnant PPC Sales: PPC sales were not growing in line with total sales, thereby restricting the total ROI from advertising. To address this, the client could consider refining their keyword targeting, improving ad copy, or increasing their ad spending to stimulate growth in PPC sales.

Approach:-

To address these issues, we developed a comprehensive strategy focused on three main areas:

1. PPC Campaign Optimization:-

Our team’s detailed audit of the client’s PPC account led to the identification of underperforming keywords, improved targeting strategies, and campaign restructuring. By utilizing negative keywords, we were able to filter out irrelevant traffic and allocate the budget more effectively to high-converting terms, thereby enhancing the client’s ROI.

2. Data-driven decision-making:-

We leveraged cutting-edge analytics tools to track real-time data and make intelligent decisions. This allowed us to make regular adjustments to bids, refine keyword selections, and run seasonal ad strategies, ensuring that the client was always at the forefront of their category.

Achievement:-

The results were a dramatic improvement across the board:

Total Sales:-

Increased from $153,116.75 to $329,944.50, more than doubling the client’s sales.

Total Orders:-

Jumped from 1,397 to 3,392, reflecting a significant boost in customer acquisition.

PPC Sales:-

Grew from $71,528.15 to $179,762.37, demonstrating the effectiveness of our campaign restructuring.

ACoS:-

Reduced from 26.72% to 18.09%, indicating a much leaner and more cost-effective advertising strategy.

This success story highlights how strategic PPC optimization and a data-centric approach can unlock exponential growth for brands in competitive categories like Home & Kitchen.