Category:-

Health & Household

Brand Overview:-

Our client, a fast-growing brand in the Health and household category, partnered with us to scale its Amazon presence. Although it was already achieving modest results, its primary goals were to increase sales, improve PPC performance, and reduce ACoS to maximize profitability.

Challenge:-

The challenges they faced included:

• Low Sales Volume:

  Despite having a strong product portfolio, total sales were not reaching their potential.

• High ACoS:

  PPC campaigns were underperforming, with a high Advertising Cost of Sales (ACoS) at 66.92%, leading to inefficient ad spend.

• Underutilized PPC Potential:

  PPC sales were not driving sufficient returns compared to the overall sales growth, and the client needed to improve their targeting and ad strategies to achieve better results.

Approach:-

To address these challenges, we implemented a comprehensive strategy tailored to the Health & Household category:

1.PPC Campaign Optimization:

1. • Implemented advanced PPC strategies to launch new campaigns to achieve high conversion rate.
   • Conducted a detailed audit to identify underperforming keywords and ads.
   • Utilized negative keywords to eliminate irrelevant traffic and boost ad efficiency.
   • Shifted focus to niche, high-conversion keywords with lower competition.
   • Restructured campaigns with advanced bid adjustments to allocate budgets more effectively.

     2.Improved Listing Optimization:

     • Enhanced product listings with clear and compelling titles, bullet points, and descriptions to highlight key benefits.
     • Added high-quality images, including lifestyle visuals, to showcase product use cases and build trust with potential buyers.
     • Created high-quality A+ Content to promote brand visibility and improve organic reach, utilizing eye-catching visuals and comprehensive comparison modules.

       3.Data-Driven Adjustments:

       • Monitored real-time performance metrics and adjusted bids, keywords, and ad placements weekly.
       • Launched seasonal campaigns with time-sensitive offers to create urgency and drive higher conversions.

         4.Increased Customer Engagement:

         • Rolled out a review campaign to encourage satisfied customers to leave positive feedback.
         • Used post-purchase follow-ups to enhance the customer experience and encourage repeat orders.

Achievement:-

Our tailored approach delivered remarkable results in just three months:

• Total Sales: Increased from $8,671.29 to $19,321.41, reflecting over a 120% growth in revenue.
• Total Unit Orders: Grew from 684 to 1,566, demonstrating a significant boost in customer acquisition.
• PPC Sales: Skyrocketed from $3,814.38 to $10,776.81, showcasing the success of our optimized campaigns.
• ACoS: Dropped from 66.92% to 30.98%, highlighting a much more efficient and cost-effective advertising strategy.