Amazon PPC Case Study: Reducing ACoS from 158.64% to 35.41% in 3 Months

Category:-

Office Products

Brand Overview:-

Our client, a growing brand in the Office Products category, sought to boost their Amazon sales while optimizing their Pay-Per-Click (PPC) campaigns. Facing challenges in achieving consistent growth and cost efficiency, they partnered with our agency, Ecom Seller’s Support, for a strategic revamp. In just three months, our tailored approach transformed their performance, significantly increasing sales and improving advertising ROI.

Challenge:-

The brand faced two major challenges:

-> Limited Total Sales Growth: Despite a strong foundation, the brand’s total sales and order volume had plateaued, highlighting the need for innovative strategies to drive revenue.

-> High ACoS in PPC Campaigns: PPC sales were lagging behind potential, and an unsustainable ACoS (158.64%) was cutting into profitability. The brand needed a more efficient advertising approach to achieve scalable results.

Approach:-

Our team devised a multi-pronged strategy to address these challenges:

1. PPC Campaign Optimization:

-> Conducted an in-depth audit of the PPC account to identify underperforming campaigns and keywords.

-> Focused on long-tail, high-conversion keywords with lower competition to maximize ad efficiency.

-> Used negative keywords to minimize wasted ad spend and target a more relevant audience.

2. Strategic Bidding and Seasonal Campaigns:

-> Adjusted bids dynamically based on performance data and product seasonality.

-> Launched limited-time campaigns, creating urgency and driving higher conversion rates.

3. Improved Product Listings:

-> Optimized product listings with keyword-rich titles, bullet points, and descriptions.

-> Enhanced visuals with professional images and lifestyle shots.

4. Performance Monitoring and Continuous Refinement:

-> Leveraged advanced analytics tools to monitor ad performance in real time.

-> Regularly refined campaigns based on customer behavior and market trends to maintain consistent growth.

Achievement:-

Our strategy delivered exceptional results in just three months:

1. Total Sales:

-> Increased from $2,473.35 to $8,182.80, marking a growth of over 230% in revenue.

2 .Total Unit Orders:

-> Jumped from 165 to 420, highlighting a substantial boost in customer acquisition.

3. PPC Sales:

-> Grew from $1,798.80 to $4,284.75, a 138% increase, demonstrating the effectiveness of our revamped campaigns.

4. ACoS:

-> Reduced from a staggering 158.64% to an efficient 35.41%, ensuring profitability while scaling advertising efforts.