How We Boosted PPC Sales by Over 300% for a Tools & Home Improvement Brand

Category:-

Tools & Home Improvement

Brand Overview:-

Our client, a rising brand in the Tools & Home Improvement category, approached us with the goal of achieving exponential growth in their sales and optimizing their Pay-Per-Click (PPC) campaigns. With a strong foundation in the category, they needed a partner to help them maximize their advertising efforts, reduce costs, and scale their business. That’s where Ecom Selle’s Support stepped in to deliver impactful results in just one month.

Challenge:-

The client faced several challenges that required immediate attention:

1.Low Total Sales and Unit Orders:

Notably, in this highly competitive category, they needed to increase their overall sales and order volume, even though they had excellent products.

2.Inefficient PPC Campaigns:

PPC sales were making less with quite a high Advertising Cost of Sales (ACoS) of 80.98%, thus making the campaigns more costly.

3.Limited Conversion Opportunities:

The company failed to attract audiences and followers which resulted in the loss of a great opportunity for expansion.

Approach:-

To address the issues, we created a tailored, multi-dimensional, evidence-driven strategy for our clients:

1.PPC Campaign Restructuring:

• Examined the PPC campaigns as far as there are keywords that perform poorly on the promotional campaigns.
• Dicovered high-impact relevant low competition words to included for better targeting.
• Got rid of the unnecessary clicks by using the negative keywords which increased the ROI.

2.Sales Boost Strategies:

• Bundled complementary products to increase the average order value.
• Increased the use of coupons or limited offers of products in an attempt to make consumers use the product immediately.

3.Listing Optimization:

• Overhauled product catalogs containing a plethora of properly labelled photos and descriptions based on the customer’s issues.
• This change is to provide more pictures regarding customers’ lifestyle to show customers how the products look like in real life.

4.Customer Engagement:

• Launched a review generation campaign to create general public confidence and manage social proof.
• Improved check-up calls in order to remind the client to reuse the service, make repeat business and refer other clients to the business.

Achievement:-

In just one month, the results were nothing short of remarkable:

• Total Sales:
  • Increased from $2,269.51 to $15,662.14, marking a 590% growth.
• Total Unit Orders:
  • Surged from 49 to 351, reflecting a significant uptick in customer acquisition.
• PPC Sales:
  • Skyrocketed from $1,661.62 to $7,966.62, showcasing the effectiveness of our restructured campaigns.
• ACoS:
  • Dropped from a high 80.98% to 23.63%, indicating a more cost-efficient advertising strategy while driving higher returns.