Revamping Pay-Per-Click Advertising to Increase Revenue and Decrease Spend.

Category:-

 Beauty and Personal Care

Brand Overview:-

One of the most competitive categories on Amazon is Beauty and Personal Care. There are a lot of subcategories that make the competition tough, which leads to price wars and rising PPC costs. Our client, a company in this category, wanted to increase their PPC sales and lower their ACoS to make more money and be seen more. 

Challenge:-

The hardest part was figuring out how to increase PPC sales and product exposure.

– How to lower ACoS when there is a lot of competition and the cost of ads is going up. 

Actions:-

We began with a comprehensive review of the client’s account and products, offering suggestions for improvement across all areas. Our approach included:

• Product Optimization: We optimized all the listings to improve relevance and appeal.
• Keyword Targeting: We focused on the highest-converting keywords in PPC campaigns, while continuously adding negative keywords to filter out non-converting traffic.
• Ad Spend Management: We strategically increased the ad budget, ensuring it was allocated to the best-performing campaigns and keywords.

Benefits:-

This approach not only boosted PPC sales and gradually lowered ACoS, but also improved the organic rankings of five of the client’s best-selling products.

Results:-

By starting with thorough keyword research and product optimization, followed by effective PPC management, we got outstanding results:

• Total Sales: We have achieved the highest quarterly sales of $1,21,572.14 which is almost triple of last quarter and top among the client’s last three years on Amazon.
• PPC Sales: Over the quarter, total PPC sales reached $78,328.57 which is the highest in the client’s last three years on Amazon.
• ACoS Reduction: ACoS decreased from 69.37% to 30.46%.
• Spending Efficiency: We increased the advertising budget by 33% while delivering a substantial increase in PPC product sales.

This case demonstrates how a strategic and data-driven approach to PPC can significantly enhance performance in the competitive Beauty and Personal Care category.