5 Reasons Your E-commerce Business Needs an Amazon Seller Consultant

The internet landscape in e-commerce is fast evolving, with Amazon leading this global trend at the world’s largest virtual marketplace. For thriving businesses in this competitive arena, it is essential to have a rock-solid strategy. Navigating Amazon’s vast and complex ecosystem is more than sending goods and waiting for a sale. If you want to grow your e-commerce business, increase visibility, and raise conversion rates, working with an Amazon seller consultant can provide both expert advice and a sense of direction.

In this blog post, we’ll look at five key reasons your e-commerce business needs an Amazon Seller Consultant, especially if you’ve been to or plan to enter the U.S. market. From mastering Amazon’s algorithms to ensuring they stay compliant with its ever-changing rules, consultants can distinguish between success and stagnation.

Reason 1: Expertise in Amazon’s Algorithm and Search Optimization

Understanding how Amazon’s A9 algorithm works is crucial to placing your products in search results. However, this is not overnight mastery. In other words, SEO on Amazon requires an in-depth knowledge of keyword research, listing optimisation, review management, and keeping in touch with the algorithms.

Here is where the Amazon Seller Consultant focuses his efforts on product visibility through the strategic use of optimised keywords, crafting your product title, description, and images to make a capture in the eyes of potential customers. The right consultant grasps all the intricacies in search criteria that may vary from traditional search engines, like Google, ensuring you are at the forefront of the competition.

What an Amazon Consultant Does for SEO:

• Conducts in-depth keyword research to identify high-converting keywords.
• Optimize your product listings to align with Amazon’s best practices.
• Provides ongoing SEO strategies to adapt to algorithm updates.
• Monitors your ranking performance and makes adjustments as needed.

New figures report that companies investing in Amazon SEO have witnessed a visibility increase of 300% and conversions up to 150% within the initial few months of working with a consultant. An Amazon Consultant ensures your product is seen by the right customer for better traffic to attract more sales.

 Reason 2: Better Advertising Management

Amazon Advertising can be either the make-or-break part of your online store. For example, sponsored product ads or Amazon DSP (Demand-Side Platform) ads can be used for product sponsorship on Amazon to grow your business. But where would you come to know which one is right for you? How would you stop spending money on ads that aren’t working?

An Amazon Seller Consultant can provide strategic insight into your advertising efforts, ensuring you reach your target audience and get a return on investment (ROI). They handle all the technical aspects of setting up campaigns, targeting the right keywords, and tracking their performance over time.

What a Consultant Does for Amazon Advertising:

• Provides tailored ad strategies based on your business objectives.
• Manages bidding strategies to ensure optimal ad spend.
• Uses data-driven insights to target specific demographics or product categories.
• Analyzes and optimises campaigns to improve overall ROI.

Industry research shows that companies with professional Amazon advertising management services see ad conversions increase phenomenally, 20-40%, while waste in ad spend is reduced by up to 30%. If an Amazon Seller Consultant manages your ad campaigns, you can pour your energy into scaling your business, knowing they’re working to optimise every dollar you put into the ads.

Reason 3: Expertise in Inventory and Supply Chain Management

Amazon’s inventory requires a delicate balance. Overstocking can easily result in costly storage fees, while understocking risks lost sales and poor seller rankings. With Amazon Seller Consultants, you’ll get professional inventory level tuning to ensure you always have just enough stock on hand without unnecessary costs.

More than stock, a consultant will help fine-tune your supply chain to get your products to Amazon’s fulfilment centres on time, every time. This aspect becomes far more significant if you use Amazon FBA, where timely deliveries are essential in maintaining your seller’s reputation.

What a Consultant Does for Inventory Management:

• Helps predict demand based on historical data and trends.
• Advises on optimal stock levels to avoid overstocking or understocking.
• Works with your suppliers to ensure timely deliveries.
• Manages the logistics of Amazon FBA and other fulfilment options.

It is reported that companies investing in better inventory management may save up to 50% on storage costs and also improve stock availability by about 25%, which invariably means more sales and improved customer satisfaction.